As chefs become more successful, they often move further away from the stove. They are no longer simply cooking meals; they are managing businesses, media appearances, licensing deals, and restaurant groups.
The larger the celebrity chef becomes, the more the role shifts from chef to entrepreneur. In some cases, the brand begins to outweigh the execution.
Recent reports have shown that even Michelin-star celebrity chefs have quietly closed restaurants across the UK and beyond. Rising operating costs and changing diner behavior have made many of these ventures unsustainable, even for world-class operators.